Feb201005

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12 Must Know Digital Marketing Forecasts for 2010

Internet marketing continues to undergo a rapid transformation every year. Areas that will be affected in 2010 may include: future monetization models, the effect of transparency on advertising, social and search, mobile, social commerce, public relations, social advertising, Twitter, video and mom/pop internet usage. And, we are only in January! Here’s a great compilation of some of these trends from data at eMarketer. Here are some useful insights on what digital marketing may would look like in 2010. What would the future monetization models look like? What will be the effect of transparency on advertising? Read on to know this and more.

Feb201002

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Packing the Social Punch to Search

The fine line between search and social media marketing is fading rapidly. Marketers are now toggling between Google, Facebook, and Twitter to find deals, connect with brands, and start the purchase process. Here’s how you can unite the search and social power for greater marketing results.

Jan201029

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Email beats Internet Marketing for Highest ROI

Email marketing beats Internet marketing by delivering the highest ROI amongst online marketing channels. Here’s how much profit marketers made with email marketing. Read more

Jan201027

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Is Your SEO Ready for the 2010 Challenge?

2010 is the year of conversion rate optimization, personalized searches, increased SEO budgets, Twitter Link Graph, and much more. Are you ready for it? Read on.

Jan201022

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Measuring Email Marketing for Success

Memorability has been one of the greatest strengths of email marketing, especially compared with other channels such as print, broadcast and direct mail. However, metrics are useful only if they are taken of advantage of. It might be time to move beyond the basics and truly exploit the breadth and depth of available email metrics. Read More

Jan201019

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Multiple Agencies are the Key to Social Marketing Success

Interactive marketers need agencies to keep them ahead of the social marketing curve, reveals a new Forrester research. The interactive marketers have a wide range of responsibilities and multiple agencies help them cover a wide range of services including creative, Web development, search marketing, and social media. Read More

Jan201014

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Social Media is the Buzz Word for Marketing Future- Forbes Summit

As we get ready to usher in a new marketing era, CMOs are piling more resources behind their social marketing efforts. No wonder then the buzz word during the recent Forbes CMO Summit was social media. Discussions during the summit revealed that marketers now recognize that social marketing affects nearly all forms of digital marketing, and what they need now is an umbrella strategy that covers all of e-mail, advertising, search and Web marketing.  Here are some suggestions that emerged out of the summit for devising a comprehensive marketing strategy. Read More.

Dec200916

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If Content is King, Social Media Strategy is the King Maker

Social media, content marketing and their integration with novel, open technologies opens channels for direct communications with customers, says Christine Beardsell of Clickz.com.  Read more

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