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Viral marketing includes marketing strategies that leverage social media to swiftly propagate and explode marketing message to millions of prospects in no time. Viral marketing campaigns are an ideal choice for creating a titanic buzz and brand awareness in a cost effective manner.
Here are some popular viral marketing campaigns that caught maximum eyeballs:
Simplicity Works!
Take a look at this ‘How to Sell a Soap’ video that shows how implementing viral marketing can transform a tough marketing challenge into a cakewalk! The video was a grand success for the Germany based company that promoted it.
What’s Free?
Anything, from information to coupons, services to software, customers love what is free. Attaching freebies to any campaign is the simplest way to catch maximum eyeballs. Take for example, the case of Hotmail. Way back in 1996, Hotmail pioneered what is viral marketing today. Each email sent from a Hotmail account included a small, subtle ad for Hotmail- a strategy that yielded 500,000 registered users. The number reached 12,000,000 users in less than a year’s time. As the user-base expanded into the millions, Hotmail had millions of these free ads floating on the Internet across the globe!
Surfing to Attention!
This staged video on dynamite surfing brought a whopping 10 million views for Quicksilver and did a great job by making the brand immensely popular in no time.
Go creative
In a unique campaign to promote a tax website, marketers staged a theft of Nascar with the website’s address and managed to get almost $1 million worth of exposure on television, absolutely free of cost within a few days.
The Celeb Touch
The Nike video showing Ronaldinho taking a delivery of a new pair of boots and performing some amazing football tricks brought 23.5 million views.
Interact and Instigate
The Burger King - Subservient Chicken is one of the oldest pieces of viral marketing around. The unique interactivity of writing in a message box what you wanted the chicken to do and it would seemingly do it was an instant hit and within 24 hours of launching the campaign received a million hits. The number reached 20million within a week. In a year the viral received around 14,000,000 unique visitors and helped promote the new sandwich. Here’s a video of the interactive chicken:
The rules are simple- be creative, clear and compelling. Instigate something that arouses interest and see your message transform into a gigantic viral for promoting your brand.
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3 Responses to “Popular Viral Marketing Campaigns”
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Easton Ellsworth on September 15th, 2009
Another favorite of mine is Will it Blend? (http://www.willitblend.com/) by Blendtec. Very simple, very enjoyable, very memorable.
Saw you guys are following me on Twitter - great to meet you and keep up the excellent work.
Rufor on September 16th, 2009
Hello,
blog.tangenceinc.com to GoogleReader!
Have a nice day
Rufor
Raju on December 29th, 2009
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