Twitter Tips for Content Marketing

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Twitter presents a great opportunity for smart marketers to meet the needs of information hungry customers. By sharing relevant and convincing content through Twitter, marketers can succeed in creating strong brand relationships with their prospects. But, Twitter is vast and if your content is not strong enough, it may easily get lost in the crowd.

Here are some easy tips to strengthen your content marketing efforts on Twitter:

Scribe Concisely

Tweet with brevity to deliver greater value. Remember that you have only 140 words to express yourself. Share your best ideas with brevity and clarity.

Get Talking

Be a part of all relevant discussions about your industry, products and services. Twitter provides tools like TweetGrid and TweetDeck which can be used to monitor ongoing conversations in real time and respond to them instantaneously.

Go Trendy

Staying current is critical. By using Twitter Search and Monitter you can keep an eye on what’s happening right now in topic areas that are relevant for you.

Form Groups

Create and become member of groups that are relevant to your business. Within the group, you can focus on specific topics that are important to your prospects and customers. You may use Tweetworks to create ad hoc groups on Twitter.

Tweet Your Blog

Promote your blog posts on Twitter through Twitterfeed, a tool that can seamlessly publish your latest blog post to Twitter.

Follow the tips and leverage Twitter to communicate with your customers and prospects differently. It’s time to move beyond simple selling of products and services and deliver tangible benefits to your target audiences through content that matters to them!

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2 Responses to “Twitter Tips for Content Marketing”

  1. jmctigue  on September 2nd, 2009

    Don’t forget the all-powerful ReTweet. Re-broadcast excellent content to your network, and the author will appreciate it and so will your network. You can build up a reputation as someone who shares great content and so is worth following.

  2. AlexAxe  on September 2nd, 2009

    Thank you! I would now go on this blog every day!
    AlexAxe


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