If Content is King, Social Media Strategy is the King Maker

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Social media, content marketing and their integration with novel, open technologies opens channels for direct communications with customers, says Christine Beardsell of Clickz.com.  Using content effectively for social media marketing is the key to success of a social media campaign as it enables companies to rise above the competitive clutter, says the writer. Read on to discover how creative content strategies and integration with open technologies ensures greater marketing returns on social media channels.