The Synergy of Search and Social Media

Thank you for visting the Tangence blog again! You may want to subscribe to our RSS feed. Thanks for visiting!

A new market research has indicated that the synergy of social media and search campaigns can yield results that are a sheer marketing pleasure. The report provides evidence to believe that search campaigns gain a lift of over 19-percentage-points for a product when its paid search advertisements are supported with a mention of brand across social media channels. The report also suggests nearly 77% of US consumers search on brands under the influence of social media as well as ad search campaigns.  Consumers exposed to social media along with paid search also showed a 50% increase in click-through rate on paid search ads. Read the report here.