Time spent on social networking up 3-times

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Social media is at its all time high with over 17 percent Internet time being spent on social networking and blogging. A report by the Nielsen Company suggests that the time spent on social networking has gone up by 3-times within a year’s time. Jon Gibs, Vice President, Media and Agency Insights, Nielsen’s Online Division feels that though video and text content remain the focal point of the Web experience, the desire of online consumers to connect, communicate and share is increasingly driving the growth of social networks. Read the report here.