Social Media is the Buzz Word for Marketing Future- Forbes Summit

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As we get ready to usher in a new marketing era, CMOs are piling more resources behind their social marketing efforts. No wonder then the buzz word during the recent Forbes CMO Summit was social media. Discussions during the summit revealed that marketers now recognize that social marketing affects nearly all forms of digital marketing, and what they need now is an umbrella strategy that covers all of e-mail, advertising, search and Web marketing.  Here are some suggestions that emerged out of the summit for devising a comprehensive marketing strategy. Read More.