Memorability has been one of the greatest strengths of email marketing, especially compared with other channels such as print, broadcast and direct mail. However, metrics are useful only if they are taken of advantage of. It might be time to move beyond the basics and truly exploit the breadth and depth of available email metrics. Read More
Interactive marketers need agencies to keep them ahead of the social marketing curve, reveals a new Forrester research. The interactive marketers have a wide range of responsibilities and multiple agencies help them cover a wide range of services including creative, Web development, search marketing, and social media. Read More
As we get ready to usher in a new marketing era, CMOs are piling more resources behind their social marketing efforts. No wonder then the buzz word during the recent Forbes CMO Summit was social media. Discussions during the summit revealed that marketers now recognize that social marketing affects nearly all forms of digital marketing, and what they need now is an umbrella strategy that covers all of e-mail, advertising, search and Web marketing. Here are some suggestions that emerged out of the summit for devising a comprehensive marketing strategy. Read More.
Social media, content marketing and their integration with novel, open technologies opens channels for direct communications with customers, says Christine Beardsell of Clickz.com.
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Despite the economic slowdown, a majority of enterprises continue to invest in Social media – reports a Deloitte Survey. Creating a successful community, getting people to join and stay engaged, and keep returning are the three biggest social media challenges faced by a company. Interestingly, though 94% enterprises are investing in social media and the awareness about social media best practices is profound, yet organizations continue to struggle with harnessing social media’s full potential. Read more.
A new market research has indicated that the synergy of social media and search campaigns can yield results that are a sheer marketing pleasure. The report provides evidence to believe that search campaigns gain a lift of over 19-percentage-points for a product when its paid search advertisements are supported with a mention of brand across social media channels.
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Social media is at its all time high with over 17 percent Internet time being spent on social networking and blogging. A report by the Nielsen Company suggests that the time spent on social networking has gone up by 3-times within a year’s time. Jon Gibs, Vice President, Media and Agency Insights, Nielsen’s Online Division feels that though video and text content remain the focal point of the Web experience, the desire of online consumers to connect, communicate and share is increasingly driving the growth of social networks. Read the report here.
Microsoft is soon planning to jump the social media band wagon with its Looking Glass. According to a report by Tech Crunch, the product would be able to aggregate feeds from Twitter, Facebook, YouTube, Flickr and other social media sites and connect with CRMs, databases, service centers and more. Empowered by Microsoft’s Silverlight technology, Looking Glass would be a product to watch out for. Read more about it here.
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