Blog: Tangence - Marketing Communication and Lead Generation Services

Sep200929

What is Google Sidewiki?

Google Sidewiki is the latest Google offering that can be developed into a potential touch point between marketers and customers. This Google toolbar application enables you to put in helpful information next to any webpage. Google Sidewiki appears as a browser sidebar, where you can read and write entries along the side of the page. Anyone who uses the FREE Google toolbar with Sidewiki enabled can use this application. You can also download this application from the following URL:

http://www.google.com/sidewiki/intl/en/install.html

How Can Marketers Leverage it?

By writing Sidewiki entries that are informative and relevant, marketers can leverage the space for interacting with their customers and prospects. Moreover, since Sidewiki allows visitors to submit their comments, it becomes an excellent platform for promoting a service or products and gaining feedback at the same time! In addition, the Sidewiki space can also be used for guiding visitors about your website, upcoming events/offers, industry trends and much more. Another advantage is that the comments or information that you share vie Sidewiki can be directly promoted through Twitter and Facebook. The way you use Sidewiki would vary with the type of website or blog you have, however, the application certainly presents a unique opportunity for interacting with your audiences directly from your websites.

How Add Google Sidewiki to a Website?

Here are a few simple steps that would guide you through the process of adding Google Sidewiki to your website:

Install the latest Google Toolbar with Google Sidewiki. The tool bar would look something like this: sw11 Visit your website or the web page where you want to run Google Sidewiki.

Ensure that Google Sidewiki is turned on in the Google Toolbar. You then need to log in to your Google account to be able to see the Google Wiki sidebar on the left side of your web browser.After signing in, you will see the name of your site, as well as the field to “Edit your name”. You can modify your display settings or add relevant keywords etc. here if you wish to.

sw223 Next, you make an entry about what ever information you wish to share with your audiences and click the Publish button.

The entry can now be seen on your website.

sw44 From instigating discussions, to prompting offers, marketers can utilize the Google Sidewiki space in multiple forms to spur interaction with their audiences directly from the website. The application promises not only increased web traffic, but also ensures multi pronged benefits for marketers.

Sep200922

Tangence

3

Top 10 Social Bookmarking Sites

Social bookmarking is an integral part of all social media campaigns. Social bookmarking allows you to save and organize web pages by using popular tabs or meta data. Raging popularity, ease of use and low cost has made social bookmarking a sought after marketing metier. Here’s a collection of top 20 popular social bookmarking sites that you can consider for promoting your business across social media.

Twitter

Digg

StumbleUpon

RedditYahoo! buzz

Del.icio.us

Mixx

Technorati

Propeller

Twine

Sep200914

Tangence

3

Popular Viral Marketing Campaigns

Viral marketing includes marketing strategies that leverage social media to swiftly propagate and explode marketing message to millions of prospects in no time. Viral marketing campaigns are an ideal choice for creating a titanic buzz and brand awareness in a cost effective manner.

Here are some popular viral marketing campaigns that caught maximum eyeballs:

Simplicity Works!

Take a look at this ‘How to Sell a Soap’ video that shows how implementing viral marketing can transform a tough marketing challenge into a cakewalk! The video was a grand success for the Germany based company that promoted it.

What’s Free?

Anything, from information to coupons, services to software, customers love what is free. Attaching freebies to any campaign is the simplest way to catch maximum eyeballs. Take for example, the case of Hotmail. Way back in 1996, Hotmail pioneered what is viral marketing today. Each email sent from a Hotmail account included a small, subtle ad for Hotmail- a strategy that yielded 500,000 registered users. The number reached 12,000,000 users in less than a year’s time. As the user-base expanded into the millions, Hotmail had millions of these free ads floating on the Internet across the globe!

hotmailhomepage

Surfing to Attention!

This staged video on dynamite surfing brought a whopping 10 million views for Quicksilver and did a great job by making the brand immensely popular in no time.

Go creative

In a unique campaign to promote a tax website, marketers staged a theft of Nascar with the website’s address and managed to get almost $1 million worth of exposure on television, absolutely free of cost within a few days.

The Celeb Touch

The Nike video showing Ronaldinho taking a delivery of a new pair of boots and performing some amazing football tricks brought 23.5 million views.

Interact and Instigate

The Burger King - Subservient Chicken is one of the oldest pieces of viral marketing around. The unique interactivity of writing in a message box what you wanted the chicken to do and it would seemingly do it was an instant hit and within 24 hours of launching the campaign received a million hits. The number reached 20million within a week. In a year the viral received around 14,000,000 unique visitors and helped promote the new sandwich. Here’s a video of the interactive chicken:

The rules are simple- be creative, clear and compelling. Instigate something that arouses interest and see your message transform into a gigantic viral for promoting your brand.

Sep200908

Tangence

5

12 Elegant and Clean Free WordPress Themes

Choosing a right theme for your blog or website is imperative to accentuate its visual appeal. In vogue are stylish, yet clean themes that perfectly synchronize the design and text elements. Here is a collection of some popular free WordPress themes that blend elegance with simplicity.

Blumin: For its sheer simplicity and neat layout, Blumin is a highly recommend theme for those who like elegance simplified.

Simple Balance 2.0: With increased control over it’s layout and color options, advertising space, and multiple font options, this is a theme that can be tweaked to create impressive custom styles.

Zoxengen: With the flexibility to modify font and headline style in multiple ways, Zoxengen, 3 column widgetize theme is a perfect choice for those who like to update theme styles frequently.

Rainbow Circles: A three column fixed-width theme, with a double right hand sidebar, enabled for widgets.

WPImagination: Featuring a separate homepage for the latest posts and space for “asides” or quick notes, WPImagination is a good choice for creative blogs.

WhiteSpace: Attractive and simple, this theme is a good choice if your are looking for soft and simple wordpress themes.

Brilliance: With a provision for an adsense block in the third column, Brilliance is a 3-column, widget ready theme with soothing colors and design.

Modern: The uniqueness of this theme lies in the horizontal layout of page links that creates a clear distinction between permanent and updated content.

Prima: With eye catching color combinations, Prima is another simple and attrattractive theme.

Elements of SEO: Designed keeping SEO in mind, this classic theme has multiple tweaks and is completely widget ready.

Nishita: Simple, sleek and with real quick installation, this is a perfect choice for photo blogs.

Sports2: A mix of bright shades and clean layout, this theme is a perfect choice for sports blogs.

Sep200901

Tangence

2

Twitter Tips for Content Marketing

Twitter presents a great opportunity for smart marketers to meet the needs of information hungry customers. By sharing relevant and convincing content through Twitter, marketers can succeed in creating strong brand relationships with their prospects. But, Twitter is vast and if your content is not strong enough, it may easily get lost in the crowd.

Here are some easy tips to strengthen your content marketing efforts on Twitter:

Scribe Concisely

Tweet with brevity to deliver greater value. Remember that you have only 140 words to express yourself. Share your best ideas with brevity and clarity.

Get Talking

Be a part of all relevant discussions about your industry, products and services. Twitter provides tools like TweetGrid and TweetDeck which can be used to monitor ongoing conversations in real time and respond to them instantaneously.

Go Trendy

Staying current is critical. By using Twitter Search and Monitter you can keep an eye on what’s happening right now in topic areas that are relevant for you.

Form Groups

Create and become member of groups that are relevant to your business. Within the group, you can focus on specific topics that are important to your prospects and customers. You may use Tweetworks to create ad hoc groups on Twitter.

Tweet Your Blog

Promote your blog posts on Twitter through Twitterfeed, a tool that can seamlessly publish your latest blog post to Twitter.

Follow the tips and leverage Twitter to communicate with your customers and prospects differently. It’s time to move beyond simple selling of products and services and deliver tangible benefits to your target audiences through content that matters to them!

Aug200927

Tangence

0

Most Popular Social Media Icon Sets

If you are considering boosting your website traffic through social media, you can give some icon-ic touch to your social presence. You can add popular social media icons to your social media sites and jazz up your social visibility. Here is collection of popular social media icons sets for your own use.

: Dellifeed: A Free Icon Set

Heart: A Free Social Icon Set

The Leaves Fall: A Social Icon Set For Bloggers

Social Icons Hand Drawned

6 Free New Social Icons

Free Twitter Bird Icon Set

Free Hand Drawn Doodle Icon Set for Bloggers

Cheers: A Free Social Icon Set

Set of Social Icons

Aug200925

Tangence

2

Top 10 Free Fonts to Decorate Your Website

Fonts are an expression of a designer’s ingenuity. However, hunting around for appropriate fonts is a tedious task. Here is a selection of some of the most popular free website fonts that you can use to adorn your websites.