Deals are not Enough, Social Followers want More

Primary motives of any social media campaign are buzz creation and engagement. But social followers want something beyond the regular.

A recent Marketing Sherpa survey showed that discovering a great deal (sale, special offers or discounts etc.) remains the top motivation of those who befriended or followed a brand online. Looking for savings is followed closely by learning about new products, features or services.

The survey results support the findings of another study by Razorfish, that listed searching for exclusive deals and offers as the primary motivation of US Internet users for following brands on Twitter.

The tip for marketers here is that only by sharing interesting content that users care about, along with exciting deals and discounts, they can engage and motivate customers to spread marketing messages further.