Deals are not Enough, Social Followers want More

Primary motives of any social media campaign are buzz creation and engagement. But social followers want something beyond the regular.

A recent Marketing Sherpa survey showed that discovering a great deal (sale, special offers or discounts etc.) remains the top motivation of those who befriended or followed a brand online. Looking for savings is followed closely by learning about new products, features or services.

The survey results support the findings of another study by Razorfish, that listed searching for exclusive deals and offers as the primary motivation of US Internet users for following brands on Twitter.

The tip for marketers here is that only by sharing interesting content that users care about, along with exciting deals and discounts, they can engage and motivate customers to spread marketing messages further.

12 Must Know Digital Marketing Forecasts for 2010

Internet marketing continues to undergo a rapid transformation every year. Areas that will be affected in 2010 may include: future monetization models, the effect of transparency on advertising, social and search, mobile, social commerce, public relations, social advertising, Twitter, video and mom/pop internet usage. And, we are only in January! Here’s a great compilation of some of these trends from data at eMarketer. Here are some useful insights on what digital marketing may would look like in 2010. What would the future monetization models look like? What will be the effect of transparency on advertising? Read on to know this and more.