Fonts are an expression of a designer’s ingenuity. However, hunting around for appropriate fonts is a tedious task. Here is a selection of some of the most popular free website fonts that you can use to adorn your websites.

Resonance Bold

Nilland

Nadia Serif

Mayberry Pro SemiBold

Layer Cake

Junction

HVD Comic Serif

CartoGothic Std

Birra Stout

Whiteboard Modern

Information is key to making a big sale and database marketing allows every marketer the opportunity to gather as much information they can about the prospect, customer or partner. In the current economic scenario with budgets being frozen and sales cycles extending, it pays to know your customer better.

So what exactly is database marketing? Database marketing is the activity of gathering data about your prospects and customers and then use this data to market your products and services more efficiently and effectively to them. Every business, from a small mom-and-pop shop to the big publically traded companies have databases of some kind – used in a multitude of ways in order to generate a need for the services offered by the company.

How to build up your database?

When we talk about a B2B marketing database, it may require more information that a normal consumer database in the form of annual revenues, SIC codes, organization structure, etc. The most effective database creation tools are:

• Buy a list: Considering the customization that is required for a B2B list, purchasing the list is the best option for increasing the number of leads in the database. Custom lists can be created depending on your specifications of demographics, industries or even specific companies.
• Append your list: You may have an existing list of prospects but without the complete information, it may be useless as it may not allow any opportunity for your company to market to that list. Appending the list with the requisite data will make an existing list that much more fruitful and at the fraction of the cost of a new purchase.
• Registrants of web events: With the popularity of webinars, companies can now use their registrants and attendee lists of various events as sales leads and tailor their offerings to these prospects based on surveys, polls etc.
• Leads from the web, events, etc.: To create a wealth of Opt-in database, the website is prime real estate that can help you generate hot leads for the sales follow up. Also, collecting contact information in trade shows and conferences is an age-old technique that is still viable.

How to market to the database?

With a robust database, the company can utilize the information available to them in many ways. Marketing to a complete database allows marketers to pitch the right product at the right time to the correct contact. Email marketing still remains a powerful tool available to B2B marketers as it practically costs less and delivers high on ROI. Telemarketing still holds onto its allure while direct mailings can deliver results if approached in a targeted segmented manner.

How to keep your database current?

The major hurdle in database marketing is the dynamism of the B2B industry. With constant movement of contacts between companies and also, within the same organization, your database can become redundant if not refreshed time and again. Technologies to overcome this are now available to marketers in ways of lead nurturing programs. Lead scoring and lead nurturing helps marketers to keep track of leads and their buying stages while also concentrating on generating new business from old customers.

Lead verification is also a technique whereby older databases can be checked for relevant contacts and enhancement of the old database can help generate a fresher, more current database to market to.