In a rush to make websites visually appealing and search engine friendly, most of the businesses forget a very important aspect of website designing – customer friendliness. The result is a narcissist website that dwells greatly on the business’s products, team, offerings, locations etc. but has no place to deal with customer issues.

Most customers do not have enough time to read every word on a website. They simply scan it for ‘relevant info’ and this is simply what narcissist websites miss!

In contrast, an intelligent website has the right information, at the right place and does not leave the customer stranded. Here’s what an intelligent website must do:

• Provide to-the point statements
• Proactively address common concerns and questions
• Offer active online self service support
• Encourage a dialogue with customers

While designing your website the focus should be the anticipated needs or concerns of your customers rather than self praise. Too much of “me me” stuff may simply irritate them away. Tell customers about yourself but do it in a way that is helpful for them as well.